That which we call a rose by any other name would smell just as sweet.” William Shakespeare. When Shakespeare expressed this sentiment in Romeo and Juliet it is believed that he was conveying that the naming of things is irrelevant, superfluous or even unimportant, however, I beg to differ. If you're wondering why we named our clinic Vivago, the following blog post is for you.
The prefix "Viva" in "vivago" comes from the 3rd person singular present subjunctive of the Italian verb vivere, which means to live. The suffix "go" on the other hand when used as an adjective is defined by the Merriam-Webster dictionary as meaning, "functioning properly: being in good and ready condition" as portrayed in the example, "all systems go". Thus, Vivago signifies living and being...being who we are and working on tapping into the best versions of ourselves. As an Occupational Therapist of Italian ancestry and founder of Clinique de santé inclusive Vivago, naming Vivago with an Italian suffix is also a reminder to me of my roots and the journey of those before me who contributed to the the privileges that I am grateful for today. Additionally, the suffix "go" and the combination of living and being is also an ode to a concept from Occupational Therapy that I hold to heart which is that of "doing, being and becoming" which Ann Wilcock coined in the late 90s. At Vivago, we take the notions of life, doing, being and becoming even further by adding in the component of belonging as we believe that every individual is deserving of equal opportunities. At Vivago all are welcome and we strive to make healthcare accessible, safer and braver.
And yes, the photo of the roses is one that I took myself in Ecuador, a lovely country with warm and welcoming people.
Looking forward to sharing more about how Vivago has come to be.
With gratitude,
Gio Arcuri
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